Tourism Knowledge Hub – Tourism Expertise for Hotels & Destinations

Every day, thousands of Google Local Guides share real, experience-based feedback on hotels, cafés, attractions, and destinations.

Beyond star ratings, these reviews reveal valuable insights into:

• Service quality consistency
• Staff behaviour and guest interaction
• Value for money and transparency
• Gaps between marketing promises and actual experience

In this sense, Google Local Guides act as silent quality auditors — continuously evaluating the visitor experience from the customer’s point of view. It is very useful to visit, book, use services and suppliers with good reviews to avoid unpleasant experiences. My holiday plans always start with flights and then start checking the hotels, monuments, restaurants reviews for my plan making.

Every time that I visit a place I imagine myself as a mystery shopper for quality assurance for the services used. For tourism professionals, destination managers, and educators, this user-generated content is more than feedback; it is a real-time quality management and learning tool that reflects how destinations are truly experienced. The decision makers ought to check and evaluate the reviews to enhance their services and products.

Turning lived experience into insight is essential for building better, more visitor-centred tourism — and this is the perspective I explore and expand through Tourism Knowledge Hub. Learning through experience and sharing it makes our world better!